Americans set record spending on Black Friday sales — $9.12 billion
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During Black Friday online sales, Americans spent a record $9.12 billion, up 2.3% from 2021. This was reported by Adobe Analytics.
Analysts estimate that 48% of purchases were made through smartphones. There was also a 78% increase in the use of applications that allow you to defer payment for purchases.
According to Adobe Analytics, sales of toys on Black Friday sales increased by 285% year-on-year, electronic goods – by 221%, sports equipment – by 218%.
“While Black Friday broke a record for online spending, we are also seeing increasingly clear signs of more frugal consumer behavior,” Vivek Pandya, lead analyst at Adobe Analytics, was quoted as saying by the press service. “RIA News”).
Analysts estimate that online sales on Cyber Monday will grow even more, to $11.2 billion, up 5.1% from 2021. Traditionally, Cyber Monday comes after Black Friday.
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