Alexander Tkachev’s agricultural complex begins to develop a retail network in Moscow
[ad_1]
Large manufacturer of products Agrocomplex named after. N.I. Tkachev, ex-head of the Ministry of Agriculture Alexander Tkachev, begins the development of retail in the Moscow market. The holding has agreed to lease the first locations and is looking for other premises with an area of 100–200 square meters. m. This will expand its presence in the most capacious market in the country, but opening stores with products with a short shelf life will require serious logistics costs.
Agrocomplex named after. N.I. Tkachev, former head of the Ministry of Agriculture Alexander Tkachev, agreed to lease premises for the first branded stores in Moscow, a source told Kommersant in the retail real estate market. The Agrocomplex profile on HeadHunter also has vacancies for employees in stores in the capital’s Tekstilshchiki and Khoroshevo-Mnevniki districts, as well as in Krasnogorsk near Moscow. The representative of Agrocomplex did not answer Kommersant.
Agrocomplex is one of Russia’s leading producers of milk, meat, sugar, and also produces sausages, semi-finished products, canned food, and drinks. The brand portfolio includes Agrocomplex Vyselkovsky, Nikolaev Cheese Factories, Labinsk Beef, Medvedovskie Traditions. In the fall of 2023, the structure, which is associated in the market with Agrocomplex, also became the owner of the Yug Rusi Group of Companies, which produces sunflower oil under the brands Zolotaya Semechka, Zlato, and Avedov (see Kommersant on September 4) . In 2022, Agrocomplex’s revenue increased by 9.9% year-on-year, to 78.9 billion rubles, net profit – by 24.3%, to 10.68 billion rubles.
Agrokompleks already manages about 590 stores in the south of the Russian Federation under the guise of Agrokompleks Vyselkovsky. This year the holding announced the completion of the network renewal program. The assortment of outlets is 90% represented by products of our own production. The holding’s stores in Moscow and the region will operate under the same brand, for which a search is underway for premises with an area of 100–200 square meters. m in newly built residential complexes, says a Kommersant source in the market.
Mr. Tkachev’s structure started thinking about opening retail in Moscow back in 2017. She was looking for a director to develop the network in the region, opening a distribution center in the Moscow region (see “Kommersant” dated August 23, 2017). Also, structures close to the businessman are considered to be the owners of the PUD chain of stores in Crimea.
Irina Bolotova, partner of the service for organizing retail space “Pro.Story”, says that the store format in which “Agrokompleks” operates can be placed on an area of up to 100 square meters. m, and the costs could amount to 7 million rubles. for one object. According to her, consumer surveys in Moscow show a shortage of “natural food” stores, but the new player will have to fine-tune the delivery of goods with a short shelf life so that logistics costs “do not eat up all the profits.” This can be avoided if a large number of stores are launched at once, Ms. Bolotova notes.
Other agricultural holdings with their own retail are also interested in the Moscow market. The Ekoniva Group of Companies, which produces dairy products, opened a second store in the capital on November 25, and the total number of outlets in the region, including the Moscow region, reached 15 facilities, says Denis Ishmaev, sales director of the Ekoniva – Food Products company. According to him, presence in Moscow and the region “is important for strengthening positions in the market, and the presence of branded stores helps to increase the number of potential consumers.” The development of retail in Moscow and St. Petersburg this year was also started by the large cheese producer GC Kabosh (see Kommersant on March 17).
General Director of Infoline-Analytics Mikhail Burmistrov says that the Moscow market is the most capacious in the country, and therefore is of interest to agricultural holdings with their own retail. But, he adds, local consumers have high demands on the quality of store formats and new players will face very strong competition, including from Vkusville, Kuulklever (Myasnov brand) and outlets of large meat processing plants.
[ad_2]
Source link
