a third of Russian online cinemas have raised the cost of subscription – Kommersant
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Three out of nine Russian online cinemas have raised their subscription prices over the past year. This was reported RBC with reference to a study by the information and analytical agency TelecomDaily.
Most of all, the cost of a subscription increased at Kinopoisk – by 50%, to 299 rubles. per month. The press service of the service explained that over the past year only the basic tariff for 199 rubles was canceled. and left only the Multi tariff, which includes Kinopoisk, Yandex Music and other Yandex services.
The subscription to the online cinema Kion (owned by MTS) grew by 25%, to 249 rubles. per month. The press service of the service said that the service regularly replenishes the content library and produces new content, which is why the subscription cost is growing.
Premier online cinema raised the subscription price by 50%, to 299 rubles. per month for new users only. The press service of the online cinema called the increase insignificant and does not affect the number of subscribers.
Compared to the first half of 2022, only the Tricolor Cinema and TV online cinema reduced the cost of a subscription. Service prices fell by 57%, to 149 rubles. per month. Aleksey Lipilin, development director of the Tricolora online cinema, said that the subscription price was reduced due to the company’s desire to make the service more accessible to a mass audience and “a competitive alternative to a collective TV antenna.”
The rest of the Russian online cinemas – Okko, Wink, Ivy, Amediateka and Start – have not changed the subscription price in recent years. A Start representative told RBC that the service is considering raising the subscription amid rising content production costs. The rest of the services assured that they do not plan to raise prices for subscriptions.
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