Okkam will merge iProspect and People & Screens agencies by the end of the year – Kommersant
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The Okkam advertising group plans to create a unified OOM structure by the end of 2023, which will include the iProspect and People&Screens agencies, the company told Kommersant. The head of OOM will be iProspect CEO Andrey Krisyuk. It is clarified that the closest analogue is the American agency Merkle.
“The point is to be responsible for the client’s business in very specific metrics (revenue, number of orders, EBITDA, LTV), based on the knowledge available about a specific user, and working with all media,” Okkam emphasized.
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