With the iPhone 14, Apple reduces its selling prices

With the iPhone 14, Apple reduces its selling prices


Apple unveiled the iPhone 14 and its version, the iPhone 14 Plus, on Wednesday evening. Credit: Apple Inc.

The new version of the star smartphone is sold a little cheaper than the previous one.

Apple does it fly to the aid of the purchasing power of its customers? The group unveiled the iPhone 14 on Wednesday evening, available in three models. The iPhone 14 and its iPhone 14 Plus version come with slightly larger screens. They will retail for $799 and $899 respectively. That's a lower dollar price than the iPhone 13! The offer is completed by the iPhone 14 Pro. Nothing seems to slow down the group of Tim Cook. Not even an increase in component prices or a global slowdown in smartphone sales, down 8.7% year on year according to IDC in the second quarter. Apple even grabbed market share, with 44.6 million iPhones sold worldwide, in second place behind Samsung.

Its phones still account for half of the world's most expensive company's sales. Despite the general decline of American gigatechs, Apple's market valuation is still close to 2.5 trillion dollars, after having passed the 3 trillion mark last year. And this is one of Apple's strengths. Although the group has not launched a "revolutionary" product since the first iPhone in 2007, investors remain confident about its ability to innovate. His clients are very loyal to him.

New Apple Watches

In the United States, smartphone owners using iOS (Apple's operating system) now outnumber those using Android. iPhone owners tend to resell them when they change them, or give them to their children. Each device can have multiple lives. Apple manages to take advantage of this practice: not only are its customers ready to pay 1000 euros and more for an iPhone, knowing that it will be used for several years, but in addition, they are using more and more services. Their share in the company's turnover continues to increase. In the second quarter, they accounted for nearly 25% of the $83 billion earned by Apple in the last quarter.

Apple Pay, the brand's payment solution, available on iPhone and Apple Watch, has also exceeded MasterCard in volume of payments made, with more than 6 trillion dollars in transactions made in one year, according to Trading Platforms. Along with payment, health is one of Apple's other areas of expansion. The features of its new connected watch, the Apple Watch Series 8, are part of this trend again this year (from 399 dollars). More data is available, relating to health, sports performance... And for the most seasoned athletes, the Apple Watch Ultra, even more resistant, and a little more expensive: 799 dollars or 999 euros! So much information that can be seen in augmented reality glasses, a market that is struggling to take off and on which the American is eagerly awaited. New AirPods complete today's announcements. The "accessories" (watches, headphones, speakers and Apple TV) represent 10% of Apple's turnover.

Tim Cook has also chosen to anchor the company he runs in the environmental transition. For several years, it has reaffirmed the group's objective of moving towards carbon neutrality by 2030. The durability of the iPhones and the greater recyclability of the devices are the main assets, with the use of recycled materials. "Their approach is an example. However, we note some omissions in the emissions related to the use of their product», warns Alexis Normand, CEO and co-founder of Greenly, a carbon accounting platform. Apple would have forgotten to include in its calculations the impact of the use of the internet on the move (4G/5G) and cloud services, such as the various music and video streaming sites. Only Apple's own services (iCloud, Music, Apple TV+) would be integrated.



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