VK increased revenue by 19% in 2022

VK increased revenue by 19% in 2022

VK's revenue for 2022 increased by 19% compared to the same indicator in 2021, amounting to 97.8 billion rubles. The total loss decreased to 2.9 billion rubles. from 15.3 billion thanks to the restructuring and optimization of the group's assets. Kommersant has a company report (.pdf).

The main source of revenue growth was online advertising. At the end of 2022, revenue from it increased by 29%, to 56.9 billion rubles. The indicator grew due to the influx of advertisers against the backdrop of an increase in the audience on VK sites. The SMB segment became the most active advertiser on the company's platforms, growing 2.1 times year-on-year.

The main share of revenue came from the Social Networks and Content Services segment. Revenue in this segment reached 75.1 billion rubles, which is 22% more than in 2021. The fastest growing segment of VK was Technology for Business. Over the year, it grew by 83% in annual terms, to 5.8 billion rubles.

Adjusted EBITDA at the end of the year increased by 8.9% to RUB 20 billion due to higher margins in the Educational Technologies (+15 p.p.) and Business Technologies (+17 p.p.) .).

On the company's intention to invest 300 million rubles. in the video game studio - in the material "Kommersant" "VK restarts games".

Olesya Pavlenko

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