IN THE USA started traditional pre-holiday sales season. After Thanksgiving came "Black Friday" when shoppers start stock up on Christmas and New Year gifts, boosting sellers' turnover so that the bars on the scorecards turn black, as opposed to red for losses. Already in the last century, American retailers noticed this pattern and began offering discounts on the first day after Thanksgiving to attract even more customers. At the beginning of the 21st century, the practice of providing discounts on Black Friday went beyond the United States.
This year, many experts are wondering how consumers will behave against the backdrop of rising inflation and what retailers will do to attract the attention of buyers. By forecasts According to the National Retail Federation, this sales season could be a record for the number of buyers - from Thanksgiving, when many sellers are already starting to discount, until the so-called Cyber Monday, when consumer activity moves to online stores, 166 will make purchases. 3 million Americans, which is a record since 2017, when the NRF began to conduct such calculations.
According to the association's survey, more than two-thirds of those surveyed (69%) are going to shop this weekend. The main reason respondents name the desire not to miss profitable offers (59%), the already established habit of shopping at this time (27%) and the desire to do at least something this weekend (22%). Black Friday remains the most popular day - 69% are going to shop on that day. In second place is Cyber Monday (38%). Compared to last year, slightly more people (67% of respondents compared to 64%) are going to visit brick-and-mortar stores on Black Friday rather than buy online.