The language will bring to Yandex - Newspaper Kommersant No. 13 (7458) of 01/25/2023

The language will bring to Yandex - Newspaper Kommersant No. 13 (7458) of 01/25/2023



The FutureToday 2022 Best Employer Rankings has seen the biggest change in all the years it has been compiled. There are now no foreign companies in the top five of the overall ranking, which examines the expectations of university students and graduates; the best in all respects is Yandex, Tinkoff entered the top 5 employers for the first time, while many former leaders, from Google to McKinsey, left both the rating and Russia. New players in the labor market, however, are still ready to work outside the Russian Federation, are increasing their salary expectations due to low unemployment and now value large industrial companies - UMMC, Mosenergo and Krastsvetmet.

The extreme conservatism of FutureToday's career expectations rating, shown in the course of the previous six large-scale surveys (last year - 21.3 thousand graduates of Russian universities) about the preferences of employers, could only be changed by huge changes in the labor market in 2022. The departure from Russia of a limited (see “Kommersant” dated January 20) group of top employers has significantly changed the lists of the best employers: a reduction in their diversity with a clear decrease in unemployment has improved the position of most Russian and foreign employers who have remained here.

The top five of the overall rating now looks completely "Russian" - in order, these are Yandex, Gazprom, Sberbank, VK and Tinkoff. The latter is in the top five for the first time, and its lead over its closest competitors, Ozone and Microsoft, looks quite significant. The rating for target audiences of graduates is also headed by Yandex, which won the competition from Rosatom this year, followed by Gazpromneft, SIBUR and Sberbank. Finally, the “Best of the Best” nomination (the choice of students among the faculties most in demand by employers) now “from above” is very similar to the overall rating: the same Yandex is in first place, then Sberbank, Ozone, VK and Tinkoff: an ever-growing the demand for the mass profession of programmers makes large retail structures direct competitors in the labor market for IT and technology companies.

The most interesting changes in the rating of target audiences. It allows, at least “by eye”, to assess the scale of loss of professional services, since five of the top 30 companies created in this sector “to replace” Western network companies that previously worked in the Russian Federation, they have - this is KEPT (formerly KPMG), DRT (Deloitte), Yakov & Partners (based on the former McKinsey), B1 (ex-EY) and Technologies of Trust (formerly known in the Russian market as PwC). All of them lost their attractiveness, and all remained in the lists of the most attractive employers, while the lists were supplemented by such previously unexpected best employers of the Russian Federation as Krastsvetmet and Mosenergo, as well as those who finally entered the UMMC list and were not previously present in the "target" Tinkoff list, which in general has become an important institution in the labor market.

Recall that one of the main concerns in 2022 was the threat of a potential increase in unemployment after the departure of foreign companies from the Russian Federation - a significant part of the market leaders hires new staff in megacities and Moscow, while the FutureToday rating demonstrates the growth of "Moscow-centrism" of graduates. As the market narrows, however, unemployment falls — and graduates are well aware of this: their expected starting salary in 2022 increased by 13% (by 12% in the capitals and 15% in the regions). Although 47% of respondents admit that it is now more difficult for them to build a career, a comfortable amount of income is up to 100 thousand rubles. only 4% of the students surveyed now believe this, 23% recognize the amount of 100-200 thousand, 25% - 200-300 thousand. Graduates are still ready to look for this money outside the Russian Federation: 69% are more or less ready for work outside Russia, only 21% are not ready in principle, but only 11% are actively looking for it there.

Among other identified features of the survey participants are a sharp reduction in podcast listeners among them, the particular popularity among them of Orwell's 1984 and Bradbury's Fahrenheit 451 (along with Crime and Punishment and the film Interstellar), the universal use of Telegram and love for Russian hip-hopers from Ossetia - MiyaGi & Andy Panda (let's quote a line from their hit "Patron", it seems, partly relevant to the rating of employers and the general mood of the duet, which is very restrained to the current socio-political circumstances - "Here everyone who beat, finishing off found personal gain and interest"). In addition, for the first time, the willingness to learn English and another foreign language in this environment became equal (8% each - many have already learned English), and the willingness to learn a programming language, 13%, is higher than the willingness to learn languages ​​of communication.

Dmitry Butrin



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