Russians began to drink more coffee: and this despite the explosive rise in price
Prices have also increased for cocoa
Prices for coffee and cocoa increased by 18-20% compared to last year. Experts from the Check Index analytical center came to this conclusion after comparing the prices of these products with last year’s.
Analysts compared prices for coffee and cocoa sold in Moscow in chain and non-chain retail outlets, both online and offline in August-September 2023 and 2024.
Price analysis showed that the average price of coffee during this period was 612 rubles, which is 18% higher than last year. Despite this, the number of purchases also increased, an increase of 7% compared to last year.
The average cost of a cup of coffee in public catering and coffee to go is 204 rubles, here the price increase is less significant - 11% compared to 2023. The number of purchases increased by 12%.
Cocoa has risen in price by 20%, the average price is 503 rubles. The number of purchases increased by 5%. Experts note that the demand for coffee is growing steadily not only in Russia, but throughout the world. As for coffee inflation, it depends not only on exchange prices and the cost of raw materials, but also on the costs of delivery, storage, personnel, as well as profit margins and a number of other factors that influence the final price tag.
Despite the increase in spending, the consumption of coffee drinks is increasing not only in the capital, but also in Russia as a whole. In public catering, sales are stimulated by the expansion of the sphere of small self-service coffee shops and democratic formats for street coffee sales. In retail, growth is driven by the development of online sales. However, this is a global trend: according to experts from the analytical resource Check Index, a steady increase in coffee consumption is observed in many other countries.
Recently, more and more citizens are interested in grain and capsule coffee, while simultaneously buying home coffee machines. Due to such varieties of coffee, the average purchase price also increases, because... Owners of coffee machines more often buy coffee beans or capsules in large packages.