RBC: manufacturers began to indicate milk "1 kg" to hide the real volume

RBC: manufacturers began to indicate milk "1 kg" to hide the real volume


Manufacturers of dairy products are increasingly indicating on packages not the volume of goods in milliliters, but its weight in kilograms. Thus, they are trying to imperceptibly for the buyer to reduce the amount of the product against the backdrop of rising prices for raw materials. This is reported RBC with reference to the study of the Prodazhi.rf service.

In 2022, dairy products labeled “1 kg” instead of “1 liter” appeared in stores more often than a year earlier, experts noted. Due to its high density, milk takes up approximately 970 ml.

“Probably, milk producers are trying to mask shrinkflation in this way (reducing the volume of the product in the package.— "b"),” say Sales.rf analysts.

RBC made sure that weight marking is used by Domik v derevnya, Bezhin Lug, Viola. They write on the package "1 kg", "1000 g" and the volume or only the weight.

According to Rosstat, the average selling price of raw milk in 2022 increased by 20.1% compared to 2021 (from 27.5 to 33 rubles per 1 kg). The cost of milk production in 2022 increased by 7-8% compared to the previous year. In 2020-2021, during the pandemic, due to the growth of business costs, the cost price increased by 16-20% on average for the year.

Read about the situation in the consumer market of Russia and the fight against the shortage of goods in the material "Kommersant" "Primitivization of consumption".

Daria Erozbek



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