Philanthropists calculated losses



A decrease in total funding at the end of the year was noted by 40% of charitable organizations. Receipts from commercial companies decreased for 56% of NCOs. Such data was shown by monitoring donations from the Need Help Foundation and the CloudPayments service. The most affected areas in 2022 were Human Rights (donations decreased by 13%) and Medicine and Healthcare (7%). But to help socially vulnerable groups, including refugees, they began to donate 35% more than a year earlier.

The Need Help Foundation and the CloudPayments service presented the results of monitoring donations to non-profit organizations Benchmarking NPOs. They analyzed what happened with donations during 2022 and how the special operation in Ukraine affected fundraising.

Referring to the data of the NGO Pulse survey (implemented by the HSE with expert support from the Need Help Charitable Foundation), which was conducted at the end of 2022 among 227 NGOs, the authors of the monitoring indicate that 40% of respondents noted a decrease in total funding at the end of the year. The largest decline was recorded in two channels - receipts from commercial companies (56% of NGOs noted a decrease) and donations from individuals (48%).

A sharp decrease in donations (by 14% on average) occurred in March 2022, when people began to massively withdraw money from their accounts and start Mir cards. Because of this, analysts point out, mainly recurrent donations suffered, which the funds tried to return (and practically returned) throughout the year. One-time donations began to decline from May and never bounced back. At the same time, it is one-time donations that contribute the most to the total amount of fees: their average share in the total amount of fees is 70%.

The total amount of fees in 2022 compared to 2021 increased by about 3%. However, according to the report, this does not cover the official inflation rate of 12%.

Separately, the authors of the monitoring note December as one of the most successful and stable months in terms of private fundraising. Every year, the total amount of fees in December increased by an average of 50% compared to November. In 2022, a high increase was also recorded: the total amount is 51% more than in November, the total number of donations is 23%. However, compared to 2021, NPOs collected for the entire sector are 11% less than in December 2021. Usually growth in December was provided by a significant increase in the number of one-time donations, but they are down by 18% compared to 2021. At the same time, the size of the average donation, both one-time and recurrent, even increased by 5% compared to 2021: from 717 to 750 rubles. “That is, the slowdown in the growth of collections is primarily due not to the fact that the amount of donations has changed, but to the fact that fewer people in general began to participate in charity,” the authors of the monitoring conclude.

One of the most affected at the end of the year was the direction of "Medicine and Healthcare". The total amount of fees for these purposes is 7% less than in 2021. Human rights organizations also finished in the red (13%).

At the same time, financial support has increased for socially vulnerable groups (orphans, people with disabilities, the homeless, the elderly), as well as, which is especially important, for refugees. At the end of 2022, the amount of donations increased here by about 35%. The total amount of donations in these areas is about 24% of the total amount of donations to charity (up from 17% in 2021). In addition, in the black against the previous year, NGOs that help homeless animals and the environment (an average of + 67% per direction).

Alexander Oshchepkov, head of the Kovcheg charitable foundation (helping the poor, large families, single mothers) from the Sverdlovsk region, confirms that over the past year the number of donations to the organization has decreased by about 10%. However, Mr. Oshchepkov adds, local enterprises began to donate clothes in large volumes - new, with tags.

Director of the St. Petersburg fund "April" (engaged in systemic support for graduates and pupils of orphanages, children in crisis and foster families) Lyudmila Umanets notes a great response to assistance to refugees, especially when it comes to collecting clothes or food. “But people have responded well to this before,” says Ms. Umanets. “It is more difficult with the financing of systemic support. As part of our educational project, we have reduced the number of tutors who visited children in orphanages. We continue to implement the direction of legal advice, but there are no targeted revenues there now.”

The budget of the fund for helping people with ALS and other neuromuscular diseases "Live Now" in 2022, on the contrary, exceeded the last year's one: 72 million rubles. against about 40 million rubles. According to the head of the organization, Natalya Lugova, this happened thanks to several grants, including the presidential one allocated for the development of an educational portal for people with ALS. However, Lyudmila Umanets believes that it is difficult to get a presidential grant now, since preference is given to organizations implementing programs in the Donbass and other annexed territories.

Alena Udalenkova, the manager for working with private donors at Need Help, believes that the charitable sector will feel the consequences of the events of 2022 for a very long time to come. “It gives some hope for the future that one day the international situation will improve, and this could be a turning point for NGOs and the Russian philanthropic sector in general,” says Ms. Udalenkova. “This, of course, largely depends on how the conflict is resolved. But its completion may launch a huge wave of support for the non-profit sector in Russia, which will help for many years to come, including those who suffered during the hostilities.”

Natalya Kostarnova



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