On the site of Lego stores in the Russian Federation will open the “World of Cubes”
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Inventive Retail Group launches the World of Cubes retail project in place of certified Lego stores. The retail outlets will sell constructors of different brands, including the Lego company, whose products will be imported through parallel imports. Inventive Retail Group operated the Danish firm’s stores until it announced it was leaving Russia.
On the site The network states that the World of Cubes is a network of certified Lego stores in Russia. They opened in the country in 2009. In 2021, the network consisted of 81 stores.
After the relaunch, Cube World will consist of 65 stores across more than 20 regions. Delivery in Russia will be carried out through the company’s website. In the future, it is planned to add educational toys to the range of constructors and accessories.
“The range will be multi-brand. Lego will remain on the list of brands and will be purchased through parallel imports from other suppliers, as Lego has stopped operations in Russia, ”the statement says. message companies. Inventive Retail Group does not rule out launching its own brand in the future.
Lego suspended deliveries of products to Russia in early March against the backdrop of a military operation in Ukraine. In early July, the Russian authorities included Lego in the list of goods allowed for parallel imports. A week later, the Danish company announced about a complete withdrawal from the country. In this regard, the “World of Cubes” informed about the temporary suspension of the work of some stores.
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