In-store product shortages have soared since the summer

Mustard, oils, dressings, crisps, poultry and even Kinder eggs a few days before Easter. In recent months, sparse shelves have multiplied in the aisles of supermarkets. In question: the bad climatic conditions, the chain effects of the Russian-Ukrainian conflict, certain health hazards (salmonella contamination of several chocolate factories), or even the massive slaughters linked to avian flu which decimated farms in the spring. of French poultry.

According to panelist NielsenIQ, who lists the evolution of these product shortages on the shelves each month, the resulting shortfall for brands has increased significantly in recent months. Thus, its last score at the end of August amounts to 2.7 billion euros for the shortfall linked to ruptures since January.

A catastrophic harvest

Already at the beginning of the summer, the panelist had reported a significant jump in unavailability on the shelves, from 4.3% to 5.5% over one year. “We see that the trend is accelerating…