Google Optimize will close in September 2023

Website optimization, testing and analytics tool Google Optimize stop work from September 30, 2023. Google encourages all users to download their data from the service before the shutdown date, otherwise the information will be lost.

Google believes that the current version of Google Optimize is devoid of the necessary and required by customers, so the company decided to focus on Google Analytics 4. Google Optimize was launched on June 1, 2012 based on Google Website Optimizer. The service allows you to test and try on the personalization of the site. It is integrated with Google Analytics.

Former Google CEO Sundar Pichai announcedthat employees of the company holding posts at the level of senior vice president and above will receive a reduction in the amount of bonuses for the year as part of the cost reduction program. Prior to this, parent company Alphabet stated on the reduction of 12 thousand employees in the face of a difficult macroeconomic situation and a decline in the online advertising market.

Evgeny Fedunenko