British Prime Minister Rishi Sunak has endorsed a public awareness campaign to encourage people to save energy, transmits edition of the Financial Times.
Sunak is considering various options for launching an information campaign ahead of Christmas. It will cost the government 25 million pounds sterling, but representatives of the Cabinet said that the final decision on the costs has not yet been made.
Chancellor of the Exchequer Jeremy Hunt said the government wants people to "change their behavior" and reduce their energy use. Some households could save up to £500 a year if they cut their electricity bills by 15% through the savings, he said.
The energy crisis in Europe began in 2021 against the backdrop of forcing the energy transition to green energy sources, the low level of occupancy of European UGSFs and a drop in wind power generation due to calm weather.
In 2022, the situation worsened due to interruptions in energy supplies from Russia after the start of a special operation in Ukraine and the subsequent anti-Russian sanctions. The price of gas in early March set an absolute record, when TTF futures quotes approached $3,900 per 1,000 cubic meters. m. Subsequently, gas prices in Europe declined, but are still a multiple of the pre-pandemic level.
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