EasyJet challenges Ryanair at Beauvais airport
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The low-cost company is setting foot at Beauvais airport where the Irish carrier has operated so far.
EasyJet unearths the hatchet in France against Ryanair. The low-cost company with the orange and white logo sets foot at Beauvais airport (Oise) where, until now, the Irish carrier known for its unbeatable prices has carved out the lion’s share. This base 85 km from the capital is essential because it attracts customers from all over the Paris basin.
From November, EasyJet will operate three round trips per week Beauvais-Lisbon. A route also operated by Ryanair. Very low airport fees, very low prices for ground handling services… the English company will therefore fight on equal terms with its Irish competitor for once. Suddenly, EasyJet will trigger the price war: the passenger who will book a Beauvais-Lisbon on Saturday November 5 will pay 27 euros on EasyJet against 27.79 euros with Ryanair.
Read also Easyjet confirms order for 56 A320 aircraft from Airbus
A strategic turning point for the English company which would reposition itself as the least expensive on all destinations? Not really. It’s more of a skirmish. With 230 round trips everywhere in Europe from Beauvais, Ryanair has an incomparable strike force.
Recovered slots
In fact, if EasyJet arrives in Beauvais, it is because it has recovered slots in Lisbon that the Portuguese national company, TAP, has been ordered to abandon by the European Union. The English carrier has chosen to position some of them on Beauvais.
Apart from these Lisbon-Beauvais connections, it remains positioned at airports closer to city centers (Roissy and Orly for Paris) but where airport charges are more expensive, which forces it to sell tickets at higher prices. than its Irish competitor.
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