Demand for iPhone 14 in Russia fell by 2.5 times compared to the previous model

Demand for the iPhone 14 has dropped 2.5 times since launch compared to Apple's previous model smartphone sales over the same period. The newspaper reports "News" with reference to sources in cellular operators and distributors.

The press service of Marvel Distribution told the publication that from September to mid-November of this year, 400 thousand iPhones were sold, which is 60% less than in the same period in 2021. Demand for Apple smartphones in Russia also fell by 35.2% in less than a year - from January to November 2022, 2.96 million iPhones were sold, the distributor reports. Tele2 spokeswoman Daria Kolesnikova told the newspaper that compared to last year, sales of Apple gadgets decreased by 17%.

Experts interviewed by the publication believe that the fall is caused by several factors. Firstly, Evgeny Kharitonov, editor-in-chief of, believes that sales were affected by the lack of NFC payments in the new iPhones and difficulties with replenishing an Apple ID account. The expert added that the demand was influenced by the high price of the device - the iPhone 14 in the minimum configuration can be purchased for at least 90 thousand rubles. According to the CEO of Telecom Daily Denis Kuskov, the lack of an official guarantee from the manufacturer also affected the decline in smartphone sales, because the devices are imported into the country through parallel imports.

Due to falling demand, Russia is not expected to have a traditional shortage of iPhones on the eve of the New Year holidays, Izvestia was told in the press service of Marvel Distribution. According to the publication, the lack of devices may occur in the markets of Europe, the United States and the Middle East.

In October, Vedomosti reportedthat sales of the iPhone 14 have fallen four times compared to sales of the iPhone 13 in the same period last year.

In March Apple stopped deliveries and sales of its equipment in Russia, and also limited support for the Apple Pay payment service and other services. On September 7, the company introduced the iPhone 14 line of phones, as well as a new Apple Watch and an update to AirPods. Minister of Industry and Trade Denis Manturov declaredthat the Russians will be able to purchase a new iPhone model, because the devices will be imported into the Russian Federation through parallel imports.

Read more about the parallel import of Apple products - in the material "Kommersant" "Square iPhone".

Erdni Kagaltynov

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