Creators need benefits and equipment - Newspaper Kommersant No. 179 (7380) of 09/28/2022

Creators need benefits and equipment - Newspaper Kommersant No. 179 (7380) of 09/28/2022



As it became known to Kommersant, the Russian Union of Industrialists and Entrepreneurs (RSPP) sent its proposals to the Ministry of Finance, the Ministry of Economy and the Ministry of Culture on developing the infrastructure for creative entrepreneurship. It is proposed, in particular, to establish preferences for future creative clusters and equip them with “means of producing a creative product”. Experts note that the model of regional benefits for technoparks has worked well in Moscow and can be applied in this case to other regions.

The proposals of the RSPP on creative clusters are set out in a letter (Kommersant has it) from the president of the union, Alexander Shokhin, to the Ministry of Finance, the Ministry of Economics and the Ministry of Culture. Let us clarify that the issue of infrastructure for the “creative business” is included in the plan for implementing the concept for the development of creative industries for 2022–2024 (see Kommersant of August 22). A report on this topic should be submitted to the government in the fourth quarter, responsible - RSPP and the three named departments.

First of all, it is proposed to stimulate the creation of creative clusters through benefits and preferences. Thus, the introduction of a new type of permitted use of a land plot is initiated - a “creative cluster”. It was suggested that the regions be given the right to establish property and land tax incentives for clusters, to introduce preferential rates for renting property (as for state research centers). Also, the RSPP proposes not to apply the cadastral value to clusters when taxing.

The next block is the removal of barriers to the involvement of cultural heritage sites and unused state and municipal property for the development of "creative" infrastructure. It is proposed to simplify the procedure for coordinating the use of such objects to create creative clusters; provide the latter with subsidies for restoration and repair; develop procedures for the transfer of property complexes to clusters so that they do not compete for them with business centers and residential projects. The clusters themselves, as well as the "common use centers", according to the RSPP, need to be equipped with "the means of producing a creative product." It is proposed to purchase equipment and software for them at the expense of subsidies or preferential loans, and a special customs regime for import is also possible.

“The decisive incentive for the development of the creative sector (as well as a signal of its importance for the state) could be benefits from federal taxes and deductions. And now, which is extremely sensitive, and exemption from partial mobilization,” says Evgeny Kutsenko, director of the Russian Cluster Observatory Center at the HSE ISSEK.

It should be noted that the possibility of federal preferences is mentioned in the plan for implementing the government concept only in a general form - as “studying the issue of tax incentives for the development of the creative (creative) industries”, it is scheduled for the fourth quarter of 2024. However, this does not mean that regional incentives for creative clusters are not needed or will turn out to be ineffective, says Yevgeny Kutsenko. According to him, a reduction in property taxes, including land, and preferential loans in exchange for higher revenues and wages is a model that has worked well in Moscow technoparks, and it can be useful for other regions as well.

Ivan Karpushkin, head of the "Creative Economy" direction of the Center for Strategic Research, notes that piece personalized production prevails in the creative economy, and this requires serious efforts from the state to adjust the management machine to new requirements. “First of all, you need to take a critical look at the OKVED system (classifier of types of activity.— "b"), which does not allow us to see absolutely nothing in the creative economy. To speak seriously about the effectiveness of supporting creative industries with such outdated tools, unfortunately, is not yet possible, ”he believes.

Venera Petrova



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