At the TEFI-Region award, there was something that Central TV lacks

At the TEFI-Region award, there was something that Central TV lacks


St. Petersburg, irresistible at any time of the year, respectable interiors of the historic Astoria Hotel, star guests and dozens of TV projects in various categories. The TEFI-Region ceremony was held with a completely metropolitan gloss, however, many of the programs presented turned out to be even brighter than the scenery in which they were discussed.

Contrary to the philistine opinion that television life is connected exclusively with Moscow, the level of regional television, especially in recent times, impresses even those who have forgotten how surprised one can be. Probably, outside of Moscow, talent contests and celebrity talk shows are shown with less brilliance, but there are many formats in which non-capital studios feel very confident. MK, after carefully studying some of the nominations of the ceremony organized by the Academy of Russian Television Foundation, shares its favorites among the winners.

Children's programs are not taken too seriously. Moreover, competition with cartoons seems to be considered useless, therefore, on large children's channels, they prefer to make their own programs as cartoonish as possible both in terms of interiors and style of conducting. But in Cherkessk, on the Arkhyz 24 channel, a look at educational shows for schoolchildren is much more vital.

The “ProBe” project, which won the “Program for Children” nomination, is somewhat reminiscent of extreme, but very fun labor lessons. For the award, an issue about the fuller profession was presented, and this is a spectacle from which it is difficult to look away. Sheep desperately bleat, scissors and cars make menacing sounds, presenters give out the full range of feelings of modern young people who find themselves in very unusual circumstances. In terms of energy in the frame, this program can be compared with the hits of Western TV channels about amazing leisure. If there is anything that can distract children from the phone, it is a protest against a sheep's haircut. By the way, this also impresses adults.

In the TV documentary nomination, the winner was a very ambitious project from the Omsk Channel 12, Mikhail Vrubel. Rise above the earth. The film is dedicated to the preparation of the largest exhibition of the artist in the Tretyakov Gallery in the last sixty-five years (probably the whole of Moscow then stood for it), and this preparation, of course, was worth it to film all its stages in different cities.

Jury and President of the Academy of Russian Television Foundation M.E. Shvydkoy.





Museum life is surely turning into something like a new rock and roll, and the hidden side of the work of this industry - from the restoration of paintings to their transportation and installation in such a way that the public will experience shock and awe - seems obscenely fascinating. The authors of the film rather famously combined stories about Vrubel, the museum behind the scenes, and the search for the artist's works in non-obvious places in a half-hour project. At the exit came out just the same art detective; however, despite the success of the film, its creators complained to MK that in the course of work they constantly had to explain to the producers why all this was needed. Unfortunately, humanitarian television, both in the regions and in the capital, is still a thing in itself, the value and importance of which is not clear to everyone.

Among the entertainment programs, the prize went to the stand-up show "Adults" of the capital's "TV Channel 360". Jokes, especially from people at an age when there is no time for jokes, can probably be considered a fail-safe technique, including for the jury. However, the program of the Simferopol channel "Millet" called "Seyaat. Journey" was no less impressive. This is a travel show, and the episode that was submitted for the competition is dedicated to the Crimean lakes. It is quite possible that right now the demand for meditative television will increase many times over, and now there are already people who know how to make it.

Immersion in nature without starry tinsel and edifying speeches is a completely self-sufficient genre. Sometimes it seemed that there was not a single ugly frame in this program, and the people captured against the backdrop of stunning landscapes were simply happy without exception. And what is there, looking at the sun-drenched magnificence, being in November Petersburg, is pleasant in the square.

In the nomination "Television and Life: Special Project", as a rule, piece works are presented, the authors of which clearly tried to go beyond the production routine and do something out of time. All three finalists were not in vain here, however, they started talking about one film even before the ceremony. This is the work of the Surgut 24 channel called "There was chemistry, but we broke up."

The film is based on a major Russian project to support women with cancer; but the main characters were four residents of the same region. Documentaries about people battling cancer are rarely non-heartbreaking. Everyone who is on the verge of death and talks about this not the most fun experience evokes a whole gamut of very strong feelings.

The heroines of this project, after all they have experienced, evoke delight rather than pity. And the film itself once again reminds you how useful and inspiring a TV project can be on a topic that not all producers will consider rated.

Published in the newspaper "Moskovsky Komsomolets" No. 28922 dated November 30, 2022

Newspaper headline:
To the very outskirts



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